Primitive Skateboards

Primitive Skateboards, established by the former professional skater Paul Rodriguez, has been offering high-quality skateboards, skate hardware, and apparel since 2014. Their product line caters to riders of all ability levels. Thanks to collaborations and a talented art department, Primitive decks boast a vast array of graphics, ensuring options for every taste and style.

Primitive Skate made a striking entrance on the global stage by producing and selling 500 gold-foil Primitive decks as a promotional tactic. The reaction was so enthusiastic that the brand transitioned into full-scale production.

Since that impactful launch, they have pursued this independent direction while also engaging in numerous collaborations, including the popular Dragon Ball Z and Naruto skateboard decks. The Primitive pro rider team remains robust, with their diversity and dedication to skateboarding aptly reflecting the Primitive Skateboarding brand ethos.