Doomed Clothing

Doomed, a British apparel brand, holds a strong affiliation with the BMX community. Their range includes t-shirts, jackets, hoodies, and hats, which have gained significant popularity both within and beyond the BMX scene. While many pieces are designed with a minimalist approach, Doomed also draws inspiration from the retro era of the 1970s, a time when BMX riding rose to fame. These stylish items are crafted from 100% cotton, ensuring they remain soft, breathable, and shape-retentive.

This brand was established by professional rider Jordan Godwin alongside BMX influencer Paul Robinson. Hailing from Wales, UK, Jordan is heralded as one of the finest riders from the region. When he isn’t working on his clothing line, he is advancing technical street riding to unprecedented heights. His passion for BMX prioritises fun above all, a sentiment embodied in the Doomed clothing range.