Theory BMX

Theory BMX is a brand known for crafting top-tier BMX components. By maintaining a limited product selection, they focus on achieving a superior design and exceptional finish. Their aesthetic is streamlined and understated, favouring black and white hues. Renowned for producing dependable and robust goods, it’s an added advantage that their pricing remains both low and equitable.

In high demand, Theory BMX wheels are meticulously constructed with double-walled rims. The Theory BMX chains are available in an all-black finish, featuring substantial side plates that endure numerous intense bike sessions.

A subsidiary of Merritt BMX, Theory BMX emerged after Merritt's founding in the USA in 2012. Merritt's initial launch included a variety of hard and soft goods that gained significant popularity. Following this success, Theory BMX was established to present a high-quality and stylish option for BMX enthusiasts.