Kari Traa

Kari Traa clothing ranks among the fastest-growing names in women's sportswear. Launched by Kari Traa, a former Olympic gold medallist in freestyle skiing, the brand is distinguished by its vibrant colours, recognisable design, and superior technical quality. This Norwegian company is particularly renowned for its Kari Traa jackets, fleeces, and tights, and also produces a variety of ski apparel.

During her competitive skiing career, Kari Traa often engaged in crafting ski wear during pauses in her training and competitions, sharing her creations with friends and fellow skiers. Observing a market demand for her designs, Traa transformed her pastime into a business in 2002. Noticing that most skiwear at the time catered to men, she aimed to develop clothing that offered an ideal fit for women while supporting an adventurous lifestyle.

The brand emerged and has grown consistently stronger, establishing a solid presence throughout Europe and North America.