HUF Worldwide

HUF Worldwide is a trailblazing brand in the skate and lifestyle arena, renowned for creating apparel and accessories with designs that are both timeless and functional. HUF clothing utilises high-quality materials to withstand the rough and tumble of skateboarding.

The origins of HUF can be traced back to Keith Hufnagel, who turned professional as a skateboarder in the early nineties and later launched the first HUF Worldwide shop in San Francisco in 2002. While initially featuring products from some of the most revered skateboard and streetwear names, he introduced his own range of HUF T-shirts and hats. Over time, the selection has grown to incorporate HUF hoodies, socks, shoes, and even skateboard decks.

HUF now stands as a fundamental name in the skateboarding world, embracing every facet of skateboarding and street culture. The brand's essential collection with its casual designs is complemented by dynamic collaborations such as HUF x Thrasher, HUF x Marvel, and HUF x Street Fighter.